Overview

Overview

We are in search of an enthusiastic and talented full-time Paid Advertising Specialist to join our team who is passionate about performance marketing and digital marketing tactics. This role will involve creating and optimizing campaigns across ads platforms, overseeing client budgets, and conducting account analysis & reports to contribute to strategies. This position will be accountable for their own accounts as well as directly providing assistance to the senior paid advertising account leads. 

On top of that, you will have the chance to collaborate with senior analysts and our internal creative team to generate strategic plans for each client. As a Paid Media Specialist at Headspace Media, you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of our clients via paid media strategies.

Responsibilities

• Analyze performance data and provide intelligent analysis, interpretation, and appropriate action plans based on data-driven conclusions
• Help determine client benchmarking and implement optimizations to hit client KPIs in the quickest time possible through owned channels
• Improve upon paid social media processes and innovation of new strategies and techniques
• Manage and execute campaigns across multiple verticals (e-commerce, B2B, B2C lead gen)
• Own strategy and execution for your channel for each of your clients in an effort to hit or surpass client goals
• Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses
• Manage social media advertising campaigns including building campaigns from scratch, optimizing, and making daily adjustments as necessary
• Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients
• Ability to craft strategy based on client goals and troubleshoot dips in performance to make recommended pivots
• Understanding of basic marketing funnel and where each channel plays a role

Requirements

• 1-3 years experience in paid digital advertising or related field
• Knowledge of Facebook Ads Manager & Google Ads Platform
• Strong attention to detail and time management skills
• Self-starter who thrives in a fast-paced environment
• Proactive, organized, and able to work autonomously
• Understanding of the online advertising industry and social media
• Proficient in Google Workspace Apps
• Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables a plus
• Understanding of WordPress and landing page builders preferred

Additional Information

Bonus and/or commission available based on performance and experience

Health, Dental, Vision

Retirement Savings

Generous PTO

Summer Half-Day Fridays

Free Parking

Unlimited Coffee & Snacks

Work From Home Opportunities