Small Business Marketing
Build a solid foundation and generate consistent revenue.
The Marketing Dilemma
You are spending time and money marketing, but are you getting the return you should be?
As a business leader, your time is extremely valuable. Focusing on marketing tasks is not the best use of your time and rarely produces the results you want. Headspace Media’s Small Business Marketing Packages are designed to give you the foundation and support you need to make your marketing effective and free up your time to do your best work.
Why Partner With An Agency?
What if you could get your life back and stop worrying about finding new business?
Our proven process can help you attract more loyal clients and increase meaningful growth for your business.
Whether you have been in business for years or you’re just starting out, the foundation of successful online marketing is understanding your audience and creating an effective, lead generating website. We work closely with you to develop your website, understand your audience, claim your Google Business Profile and keep your information updated across the internet. Additionally, we create SEO-optimized content to raise your online visibility and display your expertise. This service is a 12-month commitment and during that time we will provide the tools and support you need to be visible online.
The first step in effective marketing is understanding who your target audience is and how to speak to them in a way that encourages them to engage with your products and services.
Headspace Media will work to identify your main audience and secondary audiences by creating customer avatars. From there we will create and tweak your messaging to be most effective with your audience.
Your website is the hub of your digital presence. That’s why it needs to be specifically designed to generate conversions.
Headspace Media will develop an entirely new website that is designed to become your hardest working sales person. We will create a beautiful, SEO optimized site that gives a clear call to action for your prospects to engage your services.
Your Google Business Profile is a key to success online. It may be one of the first interactions a prospect has with your business. In addition, an optimized profile will make you more visible in search and maps.
Headspace Media will optimize your profile and create the graphics and elements needed to complete your profile. Also, we will regularly update it to keep it fresh and relevant.
Online reviews can make or break a small business. Ensuring your business is capturing positive reviews and mitigating negative reviews is not a passive process.
Headspace Media will develop a system and workflow to more readily capture positive reviews, turn potential bad reviews around, and reply to reviews without overloading your time.
Headspace Media will manage your listing at over 75 listing services by uploading your business details, photos, videos, URLs and more. We will also keep these listings updated and monitor them for accuracy.
The size and functionality of your website will factor into your final price (e-commerce, membership capabilities, accepting secure payments, etc.).
To be more aggressive with growth, driving traffic to your site is essential. We help you get noticed and generate interest in your business by creating ad campaigns that are effective at directing prospects to your website and encouraging them to engage your services. This package includes everything in our Foundational Success Package.
Google ads can greatly increase the traffic to your website, build brand awareness and generate new leads for your business when done properly.
Headspace Media will create and manage your Google ads. This includes:
- Setup Google Ads account
- Professional ad strategy
- Design and create custom graphics and content
- Keyword targeting and optimized ad copywriting
- Monthly monitoring and updating for optimal performance
- Monthly reporting
- Minimum of $100/month ad budget required
Social media posting is great for engaging your current audience but will rarely help you find new prospects or generate new interest in your business.
Headspace Media will create and run social media ad campaigns that capture the attention of your target audience and drive traffic to your profiles and website. This makes it easy for potential customers to find you and your services.
This service includes:
- Professional ad strategy for Facebook, Instagram or Linked In
- Custom-designed graphics
- Optimized ad copywriting
- Monitoring and updates
- Monthly reporting
- Minimum of $100/month ad budget required
An effective tactic to increase conversions with online ads is to use retargeting methods. This allows us to tailor ads to specific user behavior. If they visit a specific webpage, we can target them with a corresponding ad on social media.
Headspace Media will create retargeting campaigns based on your initial ad objectives to keep your brand top of mind and make it easier for potential customers to engage your services.
This package requires a 12-month initial commitment. The size and functionality of your website will factor into your final price (e-commerce, membership capabilities, accepting secure payments, etc.) as well as number of ad campaigns needed.
When you need a complete strategy to capture and follow up with leads, we can help. To accelerate your growth while saving time, we create a full lead generation system that nurtures and captures leads to ensure your conversion rate is strong and your leads are quality. This includes everything in our Foundational Success and Growth Engine Packages.
A landing page is a web page that is focused specifically on the content of an ad. When a user clicks your ad, they can land on this landing page and receive highly targeted information. This goes beyond a simple form on a contact page. It is designed to increase your conversions by decreasing distractions in the lead generation process. Read our ebook to learn more about our lead generation process.
Headspace Media will create landing pages corresponding to your ad campaigns with a call to action or form to capture leads.
Email and SMS follow up campaigns are a proven way to stay top of mind when a prospect doesn’t convert right away. Generate more leads by communicating with prospects already interested in your services.
Headspace Media will create a follow up sequence, write the copy and schedule the automations.
Marketing automation is the scheduling of messages and triggering marketing actions based on user behavior. We can create custom Facebook audiences, start SMS sequences, initiate tasks and just about any other digital action based on triggers.
Headspace Media will design and implement marketing automation workflows to decrease the manual tasks involved with generating leads on your website and landing pages.
This helps to ensure no lead falls through the cracks and you don’t add more tasks to your workload. It also helps achieve a higher conversion rate because many of the tasks are automated.
We include our comprehensive lead generation, marketing automation and CRM software for you to use ($497/mo value).
BizForte CRM software simplifies your sales, marketing and automation efforts by combining all of your customer communication into one platform. We will implement the BizForte CRM into your website and communication platforms to help you maximize your conversions and more effectively communicate with your customers. Learn more about the software at BizForte.io.
This package requires a 12-month initial commitment. The size and functionality of your website will factor into your final price (e-commerce, membership capabilities, accepting secure payments, etc.) as well as number of ad campaigns and automations needed. Email and SMS usage is billed separately.
Need something you don’t see here? Explore our Full-Service Marketing Partnership.
A 30-Minute Call With Headspace Media
What if a short, video conference call could change everything in your business?
During our 30-minute chat, we will discuss your business, marketing goals and current challenges. And there's no obligation to buy anything, we promise.
Fill out the form below and we will send you a link to our easy booking calendar.
Put Lead Gen On Autopilot
Your business NEEDS leads to survive. So, what if you could generate them while you sleep? Download this FREE guide to learn how to create an easy system that will do just that.
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