Sheetz vs Wawa: The Movie

We Settle This Here & Now

Client
Headspace Media
Services
Video Production, Social Media, Website Design & Development, Strategy, Content Creation
Project

The Sheetz vs. Wawa documentary is an upcoming project by Headspace Media that seeks to settle the age-old rivalry between these two popular Pennsylvania-based convenience store chains. The idea for the documentary came about when Headspace Media founder and filmmaker, Matthew Fridg, remembered the passionate debates he had with friends in college about which store was better, Sheetz or Wawa. After seeing the buzz and engagement surrounding this rivalry, Fridg decided to pursue the project seriously.

The documentary will explore various aspects of both chains, including their history, community impact, and their place in Pennsylvania culture. It aims to strike a balance between fun and serious exploration, with elements such as coffee tastings and competitions used to compare the two. This project has garnered attention and support from fans of both stores and plans to include stories from loyal customers, such as individuals who were married at Wawa or visited every Sheetz location in Pennsylvania.

The project has faced delays, including challenges from the pandemic, but continues to build momentum through social media. Fridg hopes to make the documentary “Netflix-quality” and plans to submit it to film festivals upon completion.

If you’re interested in following the progress of the documentary or supporting it, you can check out the official site and follow along on social media.

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