Product Development & Launch, Podcast, Website, Brand Refresh
The Concept Coach
From Speaker To Coach
Jeffrey Tobin has been speaking and consulting with business leaders and entrepreneurs for over 30 years. His deep knowledge and laid back, humorous style has brought him and his clients much success. However, to grow his influence and help more entrepreneurs, he knew he needed to create a series of coaching products and offer them online.
Launching The Concept Coach
Headspace Media was employed to launch The Concept Coach. Using our Identity, Marketing and Content approach we started by understanding the mission and values of The Concept Coach. We then created a strategy for the launch and refreshed the brand elements. We worked with Jeffrey to develop the product and the marketing strategy to acquire leads and nurture those leads. We built a brand new website and built the membership back end including the paywall and email drip sequence. Additionally, we produced a podcast featuring Jeffrey to help attract fans.